You spent years of your life in learning to become a therapist, on top of thousands of dollars, and now you’ve opened your private practice. But what if no one can find you?
Our mission is to reduce human suffering by helping therapists help more people.
When I launched my first private practice in San Francisco, I learned a lot of things the hard way.
I remember a lot of late nights poking around my new Squarespace website trying to customize my header, Googling things like “what is an SEO,” and creating supremely embarrassing logos on some free website I found.
I also remember citing my entire resume on my “About” page, and thinking that would be enough to get me 1 million clients who would all pay my full fee without protest.
Did it work? Nope.
Success in private practice is a culmination of many elements, a perfect storm of all the right stuff. Success in private practice is about crafting a brand that is unforgettable, that feels fresh and authentic, that doesn’t get lost in a sea of “I create a warm, safe environment” bios on every Psychology Today profile in your city.
Success in marketing a private practice is about knowing what to do yourself, and what to leave to the pros.
But the biggest barrier in marketing as a therapist has historically been this: we get priced out of bigger marketing agencies (charging $5,000 for SEO that never ever worked), and we don’t know who to trust.
In the summer of 2017 I was working on houses of people living in poverty in rural Appalachia, a tradition I’ve held every summer for over 16 consecutive years now. I met Matt Headland while sitting on some wobbly plastic stools in an old middle school cafeteria. Turns out he’s a digital marketing wiz! So I asked him, “what’s the one thing you wish you could do every day?” to which he replied, “Google AdWords!”
And a company was born.
We use Google AdWords to help you get your message in front of the people who need your help.
We know it’s easy to get lost in the great big world of digital marketing. But guess what? You’re not alone anymore.
And we’re so glad you’re here.